Looking for new ways to market your business? Now is the time to discover Pay-Per-Click (PPC) advertising with Caticorn Digital.

What is PPC advertising?

Pay-Per-Click advertising can be defined exactly how it reads: it is an internet advertising model where you, the advertiser, only pay for your ad each time it is clicked on. Sounds good? We at Caticorn Digital believe in the power of PPC advertising – start advertising the smart way.

What kinds of PPC adverts are there?

Pay-Per-Click marketing includes various types of adverts. At Caticorn Digital, we offer our services for the following:

• Search advertising,
• Shopping advertising,
• Display advertising,
• Video advertising,
• Social Media advertising
• Retargeting advertising.

Your online marketing strategy requires different approaches to PPC advertising, and we at Caticorn Digital have the expertise and knowledge to get you started and help build your online marketing presence.

Which platforms can I use PPC Advertising on?

PPC adverts can be found on various online platforms from search engines to social media sites. With regards to search engines, both Google and Bing receive high traffic and are ideal locations to launch or expand your online marketing presence. It does not end there, however! PPC ads can also be found on Social Media sites, including Facebook, Instagram, Twitter and LinkedIn. In terms of video advertising, YouTube is a popular medium for Pay-Per-Click advertising. By utilising many platforms, you (the advertiser) are able to target a wider audience so that you get a higher conversion rate and an increase in profit.

At Caticorn Digital, we will assist you with creating marketing campaigns on these various sites and consulting throughout our collaboration. We want your business to reach the goals you want!

What are the benefits of PPC advertising?

Firstly, PPC advertising is effective both with regards to price and results. Why is this? Simply said, it’s because you are in control of your campaigns and have the power to decide the budget of your campaigns. Secondly, the amount of marketing data that is available to you can help you fully plan your online marketing; something that we at Caticorn Digital can assist you with. In terms of your business, PPC advertising can help you achieve your business goals and increase brand awareness.

The future is online, and Caticorn Digital is your partner when it comes to PPC advertising: get in contact with us today!